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user experience. product strategy. craft.

How I work

Lean UX

Help teams make better decisions by validating designs early and often

Agile Design

Collaborate with product and engineering to design, build, and test

Delightful Moments

Inject warmth with subtle animations and transitions


My Process


1. Test Problem-Solution Fit

Research if there’s a viable problem and a business in providing a targeted solution

2. Check Product-Market Fit

Use qualitative and quantitative research to validate ideas and test assumptions

3. Test & Iterate on Solutions

Validate and test solutions by releasing a MVP and measuring outcomes